As a Google employee, I’m always being asked how to get websites higher up on the search results page. I really don’t know any more than the average person, but as far as I can tell, there’s really no secret to it — have an interesting website that contains useful, easy to read information, and you’re well on the way.
However, you need incoming links. Of course, a good website will pick up links as people discover it, but there’s a kind of boot-strapping problem to that. A friend has set up a new business, and has exactly this problem, so this is a bit of an excuse of a post to help him out.
Honey and Lime is a mobile bar that specialises in providing an expert cocktail-making service for parties and corporate events. They deal with getting temporary licensing, supply the ice and drinks, and then mix fabulous drinks on the night of your event.